Ascend Equity Partners

Cameron Craig is a seasoned operator and people-first leader with a track record of helping businesses grow through thoughtful strategy and scalable execution. He brings deep experience at the intersection of business and technology, having led global teams and complex transformations across industries.

Cameron began his career in consulting at KPMG before joining Heyday, where he played a key role in scaling operations. He holds an MBA from the University of Michigan and a BA from the University of Illinois. In 2025, Cameron raised a search fund to acquire RouteGenie, where he now serves as CEO and is leading the company into its next stage of growth. His passion lies in partnering with founders, empowering teams, and building businesses that last.